Why Global Beauty Brands Choose U.S Market
Apr 6, 2025
Los Angeles has become the beating heart of America’s modern beauty industry. From indie startups to celebrity-founded labels, LA is where trends are born, influencers collaborate, and global aesthetics collide. For international brands, it’s the ideal city to begin their American journey.
The proximity to West Coast ports simplifies imports and customs clearance, while the city’s vast network of retailers, beauty editors, and content creators creates unmatched marketing opportunities. Add in its multicultural consumer base, and LA becomes the perfect testing ground for global beauty innovation.
Jenvi LLC was founded right here — strategically positioned to connect international skincare and cosmetic brands with the people shaping beauty culture in the U.S. Through logistics, compliance, and storytelling, Jenvi turns Los Angeles into a gateway to the American dream for beauty entrepreneurs worldwide.
More than a location, Los Angeles represents a mindset: forward-thinking, inclusive, and trend-aware. For brands that want to resonate with today’s American beauty consumers, starting in LA with a trusted local partner like Jenvi isn’t just strategic — it’s essential.
